E-commerce platforms are becoming the new battlefronts for business ventures. One platform that you can’t ignore in online business is Amazon. The store experienced tremendous growth from 2020 through 2021. You can close many sales because you find many clients here. However, your product needs to stand out if you’re to attain success on Amazon.
The marketplace has many competing products. Therefore, you need to apply the best Amazon product listing optimization strategies to make you the seller every potential customer wants to buy from. That way, you can increase the volume of sales and boost your revenue. Consequently, you can move your business from one level of success to the next.
So, what is Amazon product listing optimization? It’s the technique involved in enhancing Amazon product listings. Potential clients can’t purchase a product they don’t know about. The algorithms rank your product depending on the value and relevance of the listing to clients. Amazon treats customer experience as the most important aspect.
Since Amazon is among the fastest-growing digital platforms, you should take advantage of its presence. What are the most important product listing optimization tips you should use to attain success on Amazon? Below are the strategies you should apply:
Use the Right Target Keywords in Your Listing
The keywords you use in your Amazon product listing determine the rank of your product. If you pick irrelevant ones, don’t expect potential clients to find your product. Relevant keywords improve your listing. Therefore, you should be careful about this aspect if you intend to attain success on Amazon.
If you are already using SEO on your website, you already understand how to conduct a proper keyword search. However, you should know that Google listing and Amazon listing work differently. While Google helps people to find information, Amazon helps potential clients to locate products they intend to purchase.
Conduct your keyword search carefully while noting what your competitors are using. Once you understand the terminologies potential clients are searching for on Amazon, carefully incorporate the single and long-tail in your listing. To attain faster success, use the most important keywords in the title. With the right keywords, you’re always on the right track with your Amazon product listing optimization.
Create Superb Product Listing Titles
The title you use in your product listing can either encourage potential clients to click or drive them away. If the title gives them an impression that your product isn’t worth it, don’t expect them to click. Offering value through the title helps in your optimization strategy. Through your title, give potential clients an offer they can’t resist.
As you format the title, you should know the specific outline to follow. What are the things to include in the title?
- Begin with the brand name as it draws people to the product.
- State the important features of the product.
- Specify the product type.
- Include the model number.
As you write the title, you should incorporate the important keywords. If you fail to do so, you may not achieve your Amazon product listing optimization goal.
Quality and Relevant Images Help Your Strategy
Potential customers look at the image of the product to determine if they should place their orders or not. It’s especially true in a case where they intend to purchase the product for the first time. Good images win the trust of the potential customer. Therefore, you should exercise caution in this respect.
Besides, Amazon has its specifications when it comes to the images you can upload. Your images should be a minimum of 1,000×1,000 pixels. It should be possible for potential clients to view all the dimensions of the product when they zoom in.
As you optimize your Amazon product listing, what are the specific requirements your images should meet? Use a professional photo to make the product stand out. Don’t write anything that may prevent people from seeing the image.
Optimize the Features of Your Product
People who are interested in your product want to know its features. If you aren’t straightforward with this section, it becomes difficult to achieve your optimization goal. Therefore, you should be careful about what you write here. If you need to translate the content into different languages, you still need to use the keywords in that specific language.
Write product information that matters to your potential clients. Tell them about what they stand to gain when they use the product. Incorporate the relevant keywords seamlessly. In simple terms, speak the language of the potential clients. Perfect translation makes your Amazon product listing stand out in different languages.
Work on Your Product Description
Customers who are interested in the product head straight to the product description section. When you have the right information there, you’re heading in the right direction with your Amazon product listing optimization strategy.
In your description, explain to potential clients why they should buy the product. Again, ensure you give them the value they can’t resist. Use convincing language while avoiding exaggeration.
Make it easy for the customers to relate to your product. You can do this by sounding casual while explaining how the item solves specific customer problems. While at it, incorporate keywords that help in your Amazon product ranking.
Set a Reasonable Product Price
Potential clients are looking for the best deals as they purchase products. Amazon understands this and uses it as one of its considerations when ranking products. The cheaper the product, the higher it ranks. For instance, a product that’s $40 ranks higher compared to a similar one retailing at $60. Keep this in mind as you embark on your Amazon product listing optimization process.
However, that doesn’t mean that you sell your product at a loss. You need to know the average prices of similar products on the market. If you can adjust your price to a lower level compared to your competitors, that’s good. In case that’s not possible, you can use different but relevant keywords in your Amazon product listing.
Reviews Work Magic in Amazon Product Listing Optimisation
The easiest way to convince someone to purchase a product is to let them know that others are impressed with the commodity in question. Multiple positive reviews attract customers to your product and improve its rank. Work to improve in cases where customers are complaining about given aspects of the product.
When you know how to present your product listings on Amazon, you can increase the Click Rate (CR) and sales. After having found the right strategy, images, price, and gained reviews, proper optimization and translation help in Amazon’s product listing. Click here to contact us and download our optimization guide to understand how we can help you with the optimization of the content of your product listings expertly.