In a couple of months, the holiday season will be here, and shoppers will be rushing to make purchases. You might miss out on the huge sales this holiday season if your business is not adequately prepared. With the recent growth in online shopping, your Amazon business needs to be optimised appropriately to remain visible to your customers.
As your customers go online seeking gifts for their loved ones, your business should be where they spend their money. Here are a few steps you can take to prepare this early for the upcoming gift-hunting surge.
1. Manage Your Inventory
The first and most crucial step to preparing your Amazon listing for the holiday season is to manage your inventory. You cannot sell what you do not have. Therefore, running a successful Amazon business requires you to harness inventory forecasting skills. Here’s how to make inventory predictions.
Use Your Previous Year’s Holiday Sales
You need to estimate the inventory you need for the holiday season according to the previous trends in your business, and then place orders. You need to order just enough inventory, not less, not too much. Then, following your last year’s sales during the holiday season, you will be well-equipped to place the optimal stock required for the season.
Take Note of Your Sales From the Past Year
Also, consider your sales from the past year, whether they have increased or decreased. These metrics will help you decide what percentage of inventory to increase or decrease as you place your orders. An inventory forecasting software may come in handy. It will help you manage your inventory and predict future sales to ensure you always have enough stock.
Look at your competitor’s sales history
If your business is new and this will be your first holiday season, your competitor’s sales history will help you figure out the potential demand for your product. You can use a tool like Jungle Scout or Helium 10 to see these relevant metrics. They will help you understand the units of the product your competitor sold per month.
2. Optimise Your Listings
Now that you have enough inventory, you need to make your products visible. You can do this by optimising your listings for search and conversions with the expected traffic increase on Amazon. The aim of optimising is to help searchers find your listings and convert them into customers. Here are a few things you can do to ensure your listings stand out.
- Use holiday-related terms in your listing and backend search keywords like ‘gifts’ or ‘Christmas.’
- Add updated holiday-themed images like product pics with a unique setting or festive background to your listing. Use keyword tools to research new keywords so that you do not miss out on relevant search terms.
- Try an analytics tool to check your competitor’s history and keywords they ranked for during the previous holiday season, and use some high-performing search terms on your listings.
3. Offer Irresistible Holiday Deals
Your listings are optimised adequately, and you are optimistic that you will get great conversions. But how about an irresistible deal to give them that extra push? You can create coupons and deals, whether you are a brand or not. Hot deals like discounts will boost sales.
Amazon provides all the information you require to run a deal, from the deal price to the deal fee and the discount per unit. Amazon will charge you a fee to run a deal, so it is essential to test your deals out to see if the cost is sensible for you.
Also, you can create a coupon that is visible on your listing. Potential customers can see right from the search results page they will get a discount if they buy your product. You can offer a price discount or a percentage discount. Choose what makes sense for you, keeping in mind the minimum budget for running coupons. It is advisable to create deals a few weeks before a big holiday.
4. Anticipate Amazon Delays and Potential Returns
Your irresistible deals will bring in massive traffic to your business as customers place orders. It is only prudent to plan for Amazon delays because Amazon fulfilment centres can get pretty backed up during the holiday season. The more wait time you place on orders before sending them to inventory, the more shipment delays you can expect. Check out the recommended Amazon arrival dates for inventory to ensure your products are available to potential customers in the peak season. Also, allow supplier and carrier lead times to avoid shipment delays.
You can also create a Fulfilled by Merchant offer on your listings if it is within your capabilities. This offer allows you to fulfil customer orders in case of inventory delays at an Amazon fulfilment centre.
Product returns are inevitable for every Amazon seller. December is the best sales month for most, while January is the busiest for holiday returns. As an Amazon seller, you must play by their rules, especially with the extended return policy. Create solid listings and have a holiday contingency plan.
5. Up Your Customer Service Game
In every business, the customer is king. So, here are a few ways to step up your customer service and achieve buyer appreciation.
- Manage orders closely by frequently checking your seller account instead of solely relying on email notifications. Ensure you fulfil new orders every day.
- Ensure you confirm orders on time for a better buyer experience. When you confirm orders, provide all the relevant information: tracking numbers, shipping method, carrier, and service level. Allowing customers to track shipment progress is a way of offering exemplary service.
- Ship the orders as soon as you can to allow time for resolving issues that may arise. Timely problem resolution minimises defects in your orders.
- Offer gift services like gift wrapping or gift messages.
- Provide professional communication. If you ship the same order products separately, alert your customer and create separate shipment packages and tracking numbers for each. If a product is out of stock, let them know. Respond to inquiries within 24 hours, be courteous and address any issues quickly and respectfully.
Excellent service makes a lasting impression on your customers, and they will remember you come the next holiday season.
That said, being proactive and preparing early will have you on your way to a successful holiday season. Use all the information available to forecast sales and make the necessary adjustments for your Amazon listings to stand out. Contact uptimaz for more information on how we can help you optimise your Amazon listings.